Cost: $499.00 Reference ID: PVBM-1399

Course Overview

Students will assess how agritourism intersects with other popular food movements such as gastronomic tourism, farm to table, ecotourism, regional cuisines, sustainability, wine trails, craft beer, farmstead cheese, artisanal bread among others and explore some factors that determine successful rural tourism development and management of sites in an environmentally and culturally sensitive area.

This Course in Agritourism will acquaint students with basic theories, methods, and practices of agritourism in a variety of settings such as: farm tours, food festivals, agricultural fairs, food trucks, farmers’ markets and agritourism associations. Students should come away from the course with the knowledge necessary to:

  1. Define agritourism and food tourism and articulate the latest trends and changing demands in this sector. Understand the principles of rural tourism, including the scope of rural tourism and the cultural significance of the countryside.
  2. Understand and have the knowledge about the tourism resources of rural area.
  3. Explain the opportunities, impediments, key organizations, and partnerships required for small scale farmers to get involved with tourism opportunities.
  4. Understand the role of value-added products to both tourism and food security and the benefits of rural tourism development.
  5. Link the promotion of sustainability and community resilience to agricultural, gastronomic, and other modes of tourism and understand ways to apply the marketing concept to rural tourism.
  6. Identify multiple-diversification opportunities in these field.
  7.  Understand the way to apply the concept of sustainable tourism to develop the rural tourism. Identify Interconnections and holistic approach.

About your instructor:

Rodrigo Jurado is a researcher in the Institute for Sustainable Food Systems. Kwantlen Polytechnic University (Vancouver, Canada), and online professor at Tecnológico de Monterrey in Mexico . He holds the following degrees: BSc in Architecture (ITESO University, México), MSc (Agroecology and regenerative Food Systems, University of the Environment), MSc (Urban Planning, University of New South Wales, Australia), PhD (Sociology and Food Systems, ITESO, University). He is an agroecologist and sociologist, with a specialization in food systems and land planning in general, and family farms.

Creston - Saturday October 22nd, 2022

Creston - Saturday October 22nd, 2022