Combining head and heart

Posted on
Image of man in lifejacket kayaking.

Steve Cloke was always active and interested in outdoor recreation. As he grew older, that interest developed into work opportunities. Loving the industry, he decided to make it his career.

The Adventure Tourism Business Operations (ATBO) program at College of the Rockies’ Golden campus provided the perfect opportunity for that to happen.

“I researched several programs and this one was the perfect blend of small business studies and guide training.  I was interested in learning about the business side of the industry and not just the hard skills so this program was a great choice,” he says.

Through the practicum portion of the ATBO program, Steve began guiding for 1000 Islands Kayaking in Brockville, Ontario.  He is now the General Manager of the company and has helped the company grow from 10 boats to a fleet of 85.  “We have launched several new programs and I could not be more proud to be a part of it.”

He is also proud of his time at College of the Rockies.  “The College gave me the foundation of skills needed to get started in this industry.  I would recommend the ATBO program to anyone considering a career in this field.  I am proud to be a part of the COTR family.”

Learn more about the Adventure Tourism Business Operations program.