This course introduces students to the basics of research methods needed in business and other fields. Students gain an understanding of the importance of business research to managers through providing accurate information for decision making. Students gain insight through analysis of several case studies and a group or individual business research project.
Minimum Credits: 3 Length: 45 hours Prerequisites: A minimum grade of C- (55%) in ENGL 100 or in COMC 101, and a minimum grade of C- (55%) in both COMP 154 and MKTG 281 MKTG 281 can be taken previously or concurrently. Corequisites: STAT 106 Delivery Method: On-campus, Online Cost: $358.14 Course Outline: https://sps.cotr.bc.ca/Outlines/Course Outlines/MGMT318.pdf