Optimizing Digital Strategies for Non-Profits

Course Overview

This workshop aims at equipping participants with the knowledge to create, implement, and optimize a digital marketing strategy tailored for the non-profit sector. It covers understanding digital marketing channels, setting SMART goals, budgeting effectively, and using analytics for informed decision-making. The session emphasizes practical applications through group activities and discussions on hypothetical scenarios.

Jon Delcaro is a graphic designer, digital storyteller, community advocate, and a proud Creston Valley resident. He is the owner of a full- service web and media agency, is involved in both local and national non-profits, and enjoys teaching people and organizations all about how to optimize their online presence!