To gain an overview of the marketing process as it applies to marketing products and/or services in public, private and not-for-profit organizations. At the end of the course, the students will recognize the seven P’s of marketing and the interrelationships between marketing and overall business practices. This course provides an introduction to other more advanced courses in the College of the Rockies Business Management program.
MKTG-281 - Principles of Marketing
Minimum Credits: 3 Length: 45 hours Prerequisites: Either English 12, English Studies 12, English First Peoples 12, ENGL 090, or equivalent. Delivery Method: On-campus, Online Cost: $351.12 Course Outline: https://sps.cotr.bc.ca/Outlines/Course Outlines/MKTG281.pdf