MKTG-281 - Principles of Marketing

Minimum Credits: 3 Length: 45 hours Prerequisites: Either English Studies 12, English First Peoples 12, ENGL 090, or equivalent. Delivery Method: On-campus, Online Cost: $365.28 Course Outline: https://sps.cotr.bc.ca/Outlines/Course Outlines/MKTG281.pdf

This course defines and examines the marketing process as it applies to marketing products and services in public, private and not-for-profit organizations. Students gain insight into the complex and interdependent variables involved in developing successful marketing strategies. Through case studies, online discussion, simulation, and in class activities, students will plan a marketing strategy for a specific target audience taking into consideration current trends in product mix, communications, and technology.