MKTG-283 - Consumer Behaviour

Minimum Credits: 3 Length: 45 hours Prerequisites: A minimum of C- (55%) in MKTG 281 Delivery Method: On-campus, Online Cost: $351.12 Course Outline: Outlines/MKTG283.pdf

This course is a study of the many influences on the consumer’s purchasing decisions. Topics covered include economic, demographic, cultural, social, and reference group influences. The emphasis is on understanding the customer, the concepts underlying target marketing and market segmentation.