Integrated Marketing Communications
The purpose of this course is to gain an overview of the marketing communications process as it applies to marketing in organizations. Using case studies, a simulation, and other aspects of the marketing mix, students gain experience with Integrated Marketing Communications (IMC) strategies to understand the interrelationships between business performance and marketing communications.
Requisites:
- Earned a minimum grade of C- (55%) in each of the following:
- MKTG281 - Principles of Marketing (3)