MKTG-289 - Integrated Marketing Communications

Minimum Credits: 3 Length: 45 hours Prerequisites: A minimum of C- (55%) in MKTG 281 Delivery Method: On-campus, Online Cost: $358.14 Course Outline: Outlines/MKTG289.pdf

Building on the concepts learned in Principles of Marketing, students will delve into the major activities that make up Integrated Marketing Communications (IMC). IMC focuses on theories, concepts, application, and tactics that build brand equity using advertising, publicity, personal selling, consumer promotion, digital, and relationship marketing. Through case studies, discussion, and assignments, students will create a marketing communications campaign that delivers a message to a specific target audience.