Integrated Marketing Communications

The purpose of this course is to gain an overview of the marketing communications process as it applies to marketing in organizations. Using case studies, a simulation, and other aspects of the marketing mix, students gain experience with Integrated Marketing Communications (IMC) strategies to understand the interrelationships between business performance and marketing communications.

Requisites:

  • Earned a minimum grade of C- (55%) in each of the following:
    • MKTG281 - Principles of Marketing (3)

Course Code: MKTG-289

Course Type: Business Management

Tuition Fees: $ 372.57

Delivery Methods: ℹ️

  • On-campus
  • Online

Credits: 3

Course Outline: Download PDF