MKTG-289 - Integrated Marketing Communications

Minimum Credits: 3 Length: 45 hours Prerequisites: A minimum of C- (55%) in MKTG 281 Delivery Method: On-campus, Online Cost: $351.12 Course Outline: Outlines/MKTG289.pdf

The purpose of this course is to gain an overview of the marketing communications process as it applies to marketing in organizations. At the end of the course the student understands the interrelationships between business performance and marketing communications.