The purpose of this course is to gain an overview of the marketing communications process as it applies to marketing in organizations. At the end of the course the student understands the interrelationships between business performance and marketing communications.
MKTG-289 - Integrated Marketing Communications
Minimum Credits: 3
Length: 45 hours
Prerequisites: A minimum of C- (55%) in MKTG 281
Delivery Method:
On-campus, Online
Cost: $351.12
Course Outline: https://sps.cotr.bc.ca/Outlines/Course Outlines/MKTG289.pdf