MKTG-289 - Integrated Marketing Communications

Minimum Credits: 3 Length: 45 hours Prerequisites: A minimum of C- (55%) in MKTG 281 Delivery Method: On-campus, Online Cost: $365.28 Course Outline: https://sps.cotr.bc.ca/Outlines/Course Outlines/MKTG289.pdf

The purpose of this course is to gain an overview of the marketing communications process as it applies  to marketing in organizations. Using case studies, a simulation, and other aspects of the marketing mix, students gain experience with Integrated Marketing Communications (IMC) strategies to understand the interrelationships between business performance and marketing communications.