This course helps students gain an advanced view of strategic marketing, planning and management. This course is intended to expand the students’ understanding of how to identify alternatives and make sound marketing decisions.
MKTG-385 - Strategic Marketing Management
Minimum Credits: 3 Length: 45 hours Prerequisites: A minimum grade of C- (55%) in either ENGL 100 or in COMC 101; and a minimum grade of C- (55%) in MKTG 281. Delivery Method: Online Cost: $351.12 Course Outline: https://sps.cotr.bc.ca/Outlines/Course Outlines/MKTG385.pdf