This course helps students gain an advanced view of strategic marketing, planning and management. This course is intended to expand the students’ understanding of how to identify alternatives and make sound marketing decisions.
MKTG-385 - Strategic Marketing Management
Minimum Credits: 3
Length: 45 hours
Prerequisites: A minimum grade of C- (55%) in English 100 and MKTG 281
Delivery Method:
Online
Cost: $351.12
Course Outline: https://sps.cotr.bc.ca/Outlines/Course Outlines/MKTG385.pdf