MKTG-385 - Strategic Marketing Management

Minimum Credits: 3 Length: 45 hours Prerequisites: A minimum grade of C- (55%) in English 100 and MKTG 281 Delivery Method: Online Cost: $351.12 Course Outline: https://sps.cotr.bc.ca/Outlines/Course Outlines/MKTG385.pdf

This course helps students gain an advanced view of strategic marketing, planning and management. This course is intended to expand the students’ understanding of how to identify alternatives and make sound marketing decisions.