MKTG-291 - Professional Selling

Minimum Credits: 3 Length: 45 hours Prerequisites: COMC 102 and MGMT 303 Delivery Method: On-campus, Online Cost: $351.12 Course Outline: https://sps.cotr.bc.ca/Outlines/Course%20Outlines/MKTG291.pdf

This course exposes students to the intricate components of the professional selling function. Students get the opportunity to explore the significance of selling in marketing and its contribution to organizational success. Topics include prospecting clients, following leads, selling dialogue, communication skills, leveraging on unique selling points to deliver earnings commitment, and the benefits of maintaining customer relationship.