This course exposes students to the intricate components of the professional selling function. Students get the opportunity to explore the significance of selling in marketing and its contribution to organizational success. Topics include prospecting clients, following leads, selling dialogue, communication skills, leveraging on unique selling points to deliver earnings commitment, and the benefits of maintaining customer relationship.
Minimum Credits: 3 Length: 45 hours Prerequisites: A minimum grade of C- (55%) in COMC 102, and a minimum grade of C- (55%) in MGMT 303. Delivery Method: On-campus, Online Cost: $358.14 Course Outline: https://sps.cotr.bc.ca/Outlines/Course%20Outlines/MKTG291.pdf