Professional Selling

This course exposes students to the intricate components of the professional selling function. Students get the opportunity to explore the significance of selling in marketing and its contribution to organizational success. Topics include prospecting clients, following leads, selling dialogue, communication skills, leveraging on unique selling points to deliver earnings commitment, and the benefits of maintaining customer relationship.

Requisites:

  • Earned a minimum grade of C- (55%) in each of the following:
    • COMC102 - Advanced Professional Communication (3)
    • MGMT303 - Business Ethics (3)

Course Code: MKTG-291

Course Type: Business Management

Tuition Fees: $ 372.57

Delivery Methods: ℹ️

  • On-campus
  • Online

Credits: 3

Course Outline: Download PDF