This course helps students gain an advanced view of strategic marketing, planning and management. This course is intended to expand the students’ understanding of how to identify marketing alternatives and make sound marketing decisions through an interactive simulation.
MKTG-385 - Strategic Marketing Management
Minimum Credits: 3
Length: 45 hours
Prerequisites: A minimum grade of C- (55%) in either ENGL 100 or in COMC 101; and a minimum grade of C- (55%) in MKTG 281.
Delivery Method:
Online
Cost: $365.28
Course Outline: https://outlines.cotr.bc.ca/pdf/courses/Course-outline-MKTG-385-Fall-2023.pdf