Entrepreneurship and Small Business Development

This course introduces the development, planning, marketing, financing and key success factors required to start new action sport, eco- and adventure tourism businesses. Students consider the opportunities, risks and issues specific to small business ventures during pre-startup, launch and initial growth. This course is designed to assist the student in developing a viable business model, then create a basic professional business plan, supported by research from primary and second sources. In addition to textbooks, the instructor uses case studies and multiple industry examples to illuminate courses concepts.