This course introduces the development, planning, marketing, financing and key success factors required to start new action sport, eco- and adventure tourism businesses. Students consider the
opportunities, risks and issues specific to small business ventures during pre-startup, launch and initial growth. This course is designed to assist the student in developing a viable business model, then create a basic professional business plan, supported by research from primary and second sources. In addition to textbooks, the instructor uses case studies and multiple industry examples to illuminate courses concepts.
MAST-136 - Entrepreneurship and Small Business Development
Minimum Credits: 3
Length: 45 hours
Prerequisites: None
Delivery Method:
On-campus
Course Outline: https://outlines.cotr.bc.ca/pdf/courses/Course-outline-MAST-136-Fall-2022.pdf