The purpose of this course is to gain an overview of the marketing communications process as it applies to marketing in organizations. Using case studies, a simulation, and other aspects of the marketing mix, students gain experience with Integrated Marketing Communications (IMC) strategies to understand the interrelationships between business performance and marketing communications.
MKTG-289 - Integrated Marketing Communications
Minimum Credits: 3
Length: 45 hours
Prerequisites: A minimum of C- (55%) in MKTG 281
Delivery Method:
On-campus, Online
Cost: $365.28
Course Outline: https://outlines.cotr.bc.ca/pdf/courses/Course-outline-MKTG-289-Winter-2024.pdf