This course explores and develops ideas and concepts utilizing a linear or cyclical planning model, and focuses on the details required when planning an event. Emphasis is placed on the planning of events with research into selecting the appropriate event, establishing goals and objectives, event themes, site selection, task and responsibility checklists, organizational committee structures, risk management strategies, budgeting and finance, sponsorship opportunities, marketing and promotion, event evaluation and event administration.
RECR-220 - Event Management
Minimum Credits: 3
Length: 45 hours
Prerequisites: A minimum grade of C- (55%) in MKTG 281; and a minimum grade of C- (55%) in either ENGL 100, COMC 110 or COMC 101.
Delivery Method:
On-campus, Online
Cost: $365.28
Course Outline: https://outlines.cotr.bc.ca/pdf/courses/Course-outline-RECR-220-Fall-2024.pdf