This course examines the functions, roles, structures, and policies of destination management organizations across local, regional, and national levels. Pragmatically evaluates stakeholder dynamics and infrastructure challenges in fostering sustainable tourism development. Learners will investigate tourist motivations in choosing destinations, emphasizing sustainable practices and experiences. Students explores international marketing strategies and will enhance their skills for conducting research, analyzing data and collaborating with a variety of stakeholders.
TOUR-238 - Destination Management
Minimum Credits: 3
Length: 45 hours
Prerequisites: None.
Delivery Method:
Blended, On-campus, Online
Course Outline: https://outlines.cotr.bc.ca/pdf/courses/Course-outline-TOUR-238-Fall-2026.pdf