Destination Management

This course examines the functions, roles, structures, and policies of destination management organizations across local, regional, and national levels. Pragmatically evaluates stakeholder dynamics and infrastructure challenges in fostering sustainable tourism development. Learners will investigate tourist motivations in choosing destinations, emphasizing sustainable practices and experiences. Students explores international marketing strategies and will enhance their skills for conducting research, analyzing data and collaborating with a variety of stakeholders.

Requisites:

None

Course Code: TOUR-238

Tuition Fees: $ Included in the program fees

Delivery Methods: ℹ️

  • Hybrid

Credits: 3

Course Outline: Download PDF