Tourism Management Diploma
Important note: This program is no longer accepting applications.
With over 1 billion global travellers there’s a world of career opportunities!
Travel provides opportunities to learn more about a community, its people, its food and its activities. Authenticity and interaction with the local community is what matters to today’s traveller. Tourism is a key economic driver for our rural communities and helps to diversify business in many of our larger destinations. The career opportunities are literally endless!
The diploma gives you the knowledge and skills to confidently step into positions of supervisory and leadership when opportunities are available. With our focus on sustainability, the combination of academic coursework with a work experience (practicum or co-op) means you are ready to make a positive impact upon graduating.
Loving what you’re learning? The next step, and build your competitive advantage, by taking your credits into the 3rd year of the Bachelor of Business Administration in Sustainable Business Practices degree program at College of the Rockies.
Program Overview
The program is flexible as it can be taken part-time, full-time and is available online enabling you to study and earn your credential while continuing to work.
Program Details
- Completion in two years when studying as a full time (5 courses) student.
- Foundational courses are augmented with industry specific courses
- Industry recognized certifications set you up for success for your work placement and your career.
A work placement provides opportunity to gain hands-on-experience in recreation. It is recommended that domestic students take the co-op work term, while our international students complete the work practicum.
Tourism Diploma Program Structure:
Year 1 Fall Semester
Course | Title | Credits |
---|---|---|
COMC 101 or ENGL 100 | COMC 101 Technical and Professional Writing or ENGL 100 English Composition. Note: ENGL 100 may be required for degree-seeking students. | 3 |
COMP 153 or COMP 154 | Introduction to Data Processing or Computer Applications in Business | 3 |
TOUR 111 | Introduction to Tourism | 3 |
MGMT 204 | Principles of Management | 3 |
ACCT 263 or ACCT 261 | Financial Accounting for Tourism Majors or Introductory Financial Accounting 1 | 3 |
Total | 15 |
Year 1 Winter Semester
Course | Title | Credits |
COMC-102 | Advanced Professional Communications | 3 |
TOUR-231* | Student work Placement | 3 |
MKTG-281 | Principles of Marketing | 3 |
MGMT-216 | Organizational Behaviour | 3 |
TOUR-160 | Industry Certifications | 0 |
Elective | Choose one elective from: Fine Arts, Humanities, Kinesiology, Sciences, Social Science or Business Management. We recommend you book an appointment with an Education Advisor to discuss your elective course options. | 3 |
Total | 15 |
Note: COMP 153 and ACCT 263 are the default courses for Tourism students. COMP 154 and ACCT 261 are listed as options for students who may later want to complete a BMGT diploma.
*Note: Co-Operative Education (CO-OP 100/150) may be substituted for TOUR 231
Year 2 Fall Semester
Course | Title | Credits |
---|---|---|
RECR-220 | Event Management | 3 |
TOUR-240 | Risk Management and Liability in Tourism and Recreation | 3 |
TOUR-237 | Sustainable Tourism | 3 |
MKTG-283 | Consumer Behaviour | 3 |
Elective | Choose one: ANTH 101, INDG 120, KTUN 101, MGMT 303, SOCI 101; alternately, students may choose any elective in University Arts and Science or Business Management that supports their tourism management goals. | 3 |
Total | 15 |
Year 2 Winter Semester
Course | Title | Credits |
---|---|---|
COMC 253 | Intercultural Communication | 3 |
GEOG 210 | Geography of British Columbia | 3 |
MGMT 302 | Human Resource Management | 3 |
MGMT 316 | Entrepreneurship and Small Business Management | 3 |
MKTG 289 | Integrated Marketing Communications | 3 |
Total | 15 |
View official program outline effective September 2024
View official program outline effective September 2025
Course Descriptions
Year 1 – Semester 1 – Fall
Notes:
- Please choose one (1) – COMP-153 or COMP-154
- Please choose one (1) – ACCT-261 or ACCT-263
COMP-153 and ACCT-263 are the default courses for Tourism students. COMP-154 and ACCT-261 are listed as options for students who may later want to complete a Business Management diploma.
ENGL-100 – English Composition
English 100 focuses on composition strategies for writing across academic disciplines. Over the course of the term, students will develop an awareness of how rhetorical situations affect composition and refine their understanding of the fundamentals of essay writing (and clear communication more broadly), including paragraphing, thesis statements, essay structure, and citation methods. Students will also learn the fundamentals of critical thinking and analysis, persuasive writing techniques (including rhetorical appeals and modes), scholarly research, and academic reading.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Delivery Method: ? On-campus, Hybrid, Online
- Cost: $372.57
- Course Outline
COMC-101 – Technical and Professional Writing
In this introductory course, students develop practical writing skills for the workplace. Activities centre on effective writing styles and offer detailed guidelines on planning, organizing, composing and revising documents for a range of communication tasks. This course reviews some grammar essentials and leads students to be resourceful and successful communicators in traditional and virtual correspondence.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
COMP-153 – Introduction to Data Processing
This course allows students to develop knowledge and skills in the field of information technology. Students will explore the operation and application of professional productivity software. Students use four applications of the Microsoft Office 2019 suite: Word, Excel, Access and PowerPoint. The theory component develops a broad and general understanding of current computer technology, methods and models.
- Minimum Credits: 3
- Length: 60 hours
- Prerequisites:
None
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Lab Fees: $85.38
- Total: $457.95
- Course Outline
COMP-154 – Computer Applications in Business
This course examines information systems theory and utilizes computer technology. Students will explore the application of technology in organizations. Students will investigate information systems, evaluate organizational needs, and develop effective solutions. Security, legal and ethical issues will be examined along with characteristics of professional administration. Microsoft Office applications, including Word, Excel, PowerPoint, Access and Outlook, will be utilized to create effective business artifacts and fulfill organizational needs.
- Minimum Credits: 3
- Length: 75 hours
- Prerequisites:
- Prerequisites: Familiarity with Microsoft Office and basic computing skills, or COMP 153 are recommended.
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Lab Fees: $85.38
- Total: $457.95
- Course Outline
TOUR-111 – Introduction to Tourism
This course is an introduction to the tourism industry. Students are introduced to the history, guest motivations, vocabulary, destination planning, and the sectors that make up this dynamic industry. Students will explore role of the industry in the economy along with social, environmental, and cultural impacts. Throughout the course students will learn about the career opportunities available and the skills required to meet the demands of today’s travellers.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
None
- Delivery Method: ? Hybrid
- Cost: $372.57
- Course Outline
MGMT-204 – Principles of Management
This course provides basic understanding of management principles, practices, and theories that are essential for effective organizational leadership. Students will explore key topics including planning, organizing, leading, and controlling to understand how these functions contribute to achieving business goals. This course builds essential skills for navigating today’s complex business environment
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Delivery Method: ? On-campus, Online, Hybrid
- Cost: $372.57
- Course Outline
ACCT-261 – Introductory Financial Accounting 1
This course introduces students to the basic accounting cycle including preparation of useful financial statements. Students will analyze and record business transactions, create financial statements, and journal entries. Other topics include accounting for cash, receivables, inventory, and payroll.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Complete all of the following
- Completed at least 1 of the following:
- Earned a minimum grade of C (60%) in at least 1 of the following:
- FOM 11 – Foundations of Mathematics 11
- FOM 12 – Foundations of Mathematics 12
- PREC 11 – Pre-Calculus 11
- PREC 12 – Pre-Calculus 12
- CS 11 – Computer Science 11
- CS 12 – Computer Science 12
- STAT 12 – Statistics 12
- GEO 12 – Geometry 12
- WPM 11 – Workplace Mathematics 11
- PRMA 12 – Apprenticeship Mathematics 12
- MATH080 – Mathematics – Advanced Level
- MATH082 – Mathematics, Advanced Level (Developmental Mathematics)
- Complete all of the following
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
ACCT-263 – Financial Accounting for Tourism Majors
This course is designed to teach non-accounting majors to understand the accounting records of a small business and/or to give them the opportunity to use an accounting software program. Concepts, terminology and principles are introduced at a basic level. Topics include revenue and expense recognition, cash vs. accrual accounting, the accounting cycle and analysis of financial statements and other financial information.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Complete all of the following
- Completed at least 1 of the following:
- Recommended: Minimum 60% in either MATH 080, MATH 082, Foundations 11, Pre-Calculus 11, Essentials 11, Applications 11, Principles 11, Computer Science 11, Computer Science 12, Foundations of Math 12, Pre-Calculus 12, Geometry 12, Statistics 12, or equivalent.
- Complete all of the following
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
Year 1 – Semester 2 – Winter
Note: Recommended Winter electives: one of ECON-101, COMP-154, COMP-155, KTUN-100, POLI-100, STAT-106, any language course, any Fine Arts course; alternately, students may choose any elective in University Arts and Science or Business Management that supports their tourism management goals.
COMC-102 – Advanced Professional Communication
Emphasizing the link between research, rhetorical analysis and effective communication, this course provides an exploration of business writing techniques, presentation styles and research methodologies essential for success in business environments. Students will also gain an understanding on how design and visual elements enhance the readability and persuasiveness of communication practices. Practical application of concepts in real-world scenarios will be a key focus, with the aim of developing a sophisticated and effective communication skill set.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
TOUR-231 – Student Work Placement
The work experience provides workplace-based learning opportunities in an industry setting. This allows students to practice the principles and skills learned during classroom study and to develop industry competencies. Experiential learning provides the learner with more direct access to industry employees and managers, building networks and establishing career foundations.
- Minimum Credits: 3
- Length: 155 hours
- Prerequisites:
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
COOP-100 – Workplace Readiness for Co-op Experience
This course prepares students for co-op employment success. Workshop and classroom activities will develop employability skills and job search skills while also preparing the student for contemporary workplace expectations of professionalism and conflict resolution. Students will also be introduced to the reporting requirements of the co-op experience in preparation for a work semester.
- Minimum Credits: 1
- Length: 20 hours
- Prerequisites:
- 24 program credits completed or in progress.
- Delivery Method: ? On-campus, Online
- Cost: $124.19
- Course Outline
COOP-150 – Co-op Work Experience
The co-op work experience provides students the opportunity to put theory into practice to further develop employability competencies and enforce the practices and skills gained during classroom studies. Furthermore, this course connects the student with industry practitioners, building employment networks and establishing the foundations of the student’s employment history. An effective workplace environment supports students in developing skills which are essential to their future success.
- Minimum Credits: 3
- Length: 500 hours
- Prerequisites:
- Delivery Method: ? Off-site
- Cost: $372.57
- Course Outline
MKTG-281 – Principles of Marketing
This course defines and examines the marketing process as it applies to marketing products and services in public, private and not-for-profit organizations. Students gain insight into the complex and interdependent variables involved in developing successful marketing strategies. Through case studies, online discussion, simulation, and in class activities, students will plan a marketing strategy for a specific target audience taking into consideration current trends in product mix, communications, and technology.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
MGMT-216 – Organizational Behaviour
Organizational Behaviour (OB) is the study of what people think, feel, and do in organizations. By taking a multi-level analysis approach, students discover how employees interact with one another and how organizations achieve success. Understanding OB concepts, theories, and practices will help learners to explain, to predict, and to influence how people and their organizations work.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
None
- Delivery Method: ? Hybrid
- Cost: $372.57
- Course Outline
TOUR-160 – Industry Certifications
This course is designed for each student to obtain training/certification in a number of areas that are directly relevant to the field of Tourism. Units/Modules of this course will be offered throughout the semester during designated times and/or evenings and weekends.
- Length: 45 hours
- Prerequisites:
- Complete all of the following
- Earned a minimum grade of C+ (65%) in at least 1 of the following:
- Earned at least 3 credits from: Courses from TOUR – Must earn minimum grade of C- (55%) in any selected course
- Students must have the Tourism Management Program (TMGT) declared as their program of study.
- Complete all of the following
- Delivery Method: ? On-campus
- Cost: $372.57
- Course Outline
Plus choose one (1) elective:
Recommended Winter electives: one of ECON 101, COMP 153, COMP 154, KTUN 100, POLI 100, STAT 106, any language course, any Fine Arts course; alternately, students may choose any elective in University Arts and Science or Business Management that supports their tourism management goals.
ECON-101 – Microeconomics
This course deals with the economic principles that govern the individual segments of the economy. Topics include supply and demand; market intervention; elasticity; utility theory; production and cost theory; perfectly competitive, monopoly, and imperfectly-competitive market structures; and market failures.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Earned a minimum grade of C (60%) in at least 1 of the following:
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
COMP-153 – Introduction to Data Processing
This course allows students to develop knowledge and skills in the field of information technology. Students will explore the operation and application of professional productivity software. Students use four applications of the Microsoft Office 2019 suite: Word, Excel, Access and PowerPoint. The theory component develops a broad and general understanding of current computer technology, methods and models.
- Minimum Credits: 3
- Length: 60 hours
- Prerequisites:
None
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Lab Fees: $85.38
- Total: $457.95
- Course Outline
COMP-154 – Computer Applications in Business
This course examines information systems theory and utilizes computer technology. Students will explore the application of technology in organizations. Students will investigate information systems, evaluate organizational needs, and develop effective solutions. Security, legal and ethical issues will be examined along with characteristics of professional administration. Microsoft Office applications, including Word, Excel, PowerPoint, Access and Outlook, will be utilized to create effective business artifacts and fulfill organizational needs.
- Minimum Credits: 3
- Length: 75 hours
- Prerequisites:
- Prerequisites: Familiarity with Microsoft Office and basic computing skills, or COMP 153 are recommended.
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Lab Fees: $85.38
- Total: $457.95
- Course Outline
KTUN-100 – Introduction to Ktunaxa People
This course is intended to be a comprehensive introduction to the Ktunaxa Nation. The emphasis is on materials identified by the Ktunaxa Nation elders, fluent speakers and cultural consultants that will provide a foundation for informed communication on a range of topics. The course was designed from the perspective asking, “what kinds of things do we need to know about each other to have a better conversation in the age of Truth and Reconciliation?”
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
None
- Delivery Method: ? Online
- Cost: $372.57
- Course Outline
POLI-100 – Introduction to Politics and Government
This course assists students gain a foundational understanding of political science’s key concepts and practicalities. Among those considered are the fundamental nature of politics; power in all its guises; government systems; political beliefs, attitudes, and values; and various ideologies. From these bases, consideration is then given to constitution(s), executive(s), bureaucracy(ies), party(ies), interest group(s), election(s), and international relations. From their study and by working up case studies, students should become better informed politically and able to proceed to other political science courses.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
None
- Delivery Method: ? On-campus
- Cost: $372.57
- Course Outline
STAT-106 – Statistics
This course introduces the fundamental ideas of statistics and can be applied to any discipline. Topics include: collection, description, and presentation of data; calculating central tendency and dispersion; probability and statistical inference; hypothesis testing (means, proportions, variances, one and two samples); correlation and regression; decision making and sampling, Goodness of Fit Tests, and Contingency Tables.
- Minimum Credits: 3
- Length: 60 hours
- Prerequisites:
- Earned a minimum grade of C+ (65%) in at least 1 of the following:
- CS 11 – Computer Science 11
- FOM 11 – Foundations of Mathematics 11
- PREC 11 – Pre-Calculus 11
- CALC 11 – Calculus 11
- CS 12 – Computer Science 12
- FOM 12 – Foundations of Mathematics 12
- PREC 12 – Pre-Calculus 12
- CALC 12 – Calculus 12
- GEO 12 – Geometry 12
- STAT 12 – Statistics 12
- MATH080 – Mathematics – Advanced Level
- MATH090 – Mathematics – Provincial Level
- MATH101 – Finite Mathematics 1 (3)
- MATH111 – Business Mathematics (3)
- Earned a minimum grade of C+ (65%) in at least 1 of the following:
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Lab Fees: $85.38
- Total: $457.95
- Course Outline
Year 2 – Semester 1 – Fall
RECR-220 – Event Management
This course explores and develops ideas and concepts utilizing a linear or cyclical planning model, and focuses on the details required when planning an event. Emphasis is placed on the planning of events with research into selecting the appropriate event, establishing goals and objectives, event themes, site selection, task and responsibility checklists, organizational committee structures, risk management strategies, budgeting and finance, sponsorship opportunities, marketing and promotion, event evaluation and event administration.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Complete all of the following
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
TOUR-240 – Risk Management and Liability in Tourism and Recreation
This course will familiarize students with concepts of risk management and legal liability as they apply to the business of tourism and recreation. The course introduces students to Canadian Law and liability issues that may arise for tourism industry professionals and other businesses. Students will also learn about ways to minimize risk and liability.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Complete all of the following
- Earned a minimum grade of C- (55%) in at least 1 of the following:
- Earned a minimum grade of C- (55%) in at least 1 of the following:
- Complete all of the following
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
TOUR-237 – Sustainable Tourism
This course examines the relationship between tourism and the economy, the environment and society. It introduces the concept of environmental stewardship and sustainable tourism, best practices in these areas, and management strategies to maximize benefits and minimize impacts to ecosystems, communities and visitors. Students will identify and analyze tourism impacts (both positive and negative) and explore how tourism relates to stewardship, sustainability approaches, planning, and various strategies to maximize the benefits and minimize the impacts to ecosystems, communities and visitors.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
MKTG-283 – Consumer Behaviour
This course is a study of the many influences on the consumer’s purchasing decisions. Topics covered include economic, demographic, cultural, social, and reference group influences. The emphasis is on understanding the customer, the concepts underlying target marketing and market segmentation. Students study case studies and advertisements and evaluate how businesses attempt to influence the behaviour of individuals. Students will apply these concepts to contemporary marketing situations through a series of simulation assignments.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Earned a minimum grade of C- (55%) in each of the following:
- MKTG281 – Principles of Marketing (3)
- Earned a minimum grade of C- (55%) in each of the following:
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
Plus choose one (1) elective:
Recommended Fall electives: one of ANTH-101, INDG-120, KTUN-101, MGMT-303, SOCI-101; alternately, students may choose any elective in University Arts and Science or Business Management that supports their tourism management goals.
ANTH-101 – Introduction to Cultural Anthropology
This course examines the concept of culture. Through the cross-cultural study of Indigenous and other Peoples around the world, both past and present, students explore human diversity regarding ethnicity, language, marriage, family, gender, supernaturalism, politics and economics.
Students also investigate the interconnections between globalization, colonization and environmental sustainability.
The course also addresses how ethnography is used to gain anthropological knowledge, identifies the importance of research ethics, and encourages students to engage in self-reflexive examination of their own worldviews.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
None
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
INDG-120 – Introduction to Indigenous Peoples’ Worldviews (BC Focus)
This course focuses upon understanding experiences and relationships of Indigenous Peoples’ in their homelands and territories located within British Columbia. Students will learn about contemporary issues from an Indigenous Peoples’ perspective. Various perspectives regarding Indigenous Peoples’ self-determination, cognitive justice and sovereignty (or lack thereof), will be examined. A Place Based approach to experiences of colonization enables students to consider Indigenous Peoples’ cultures and means of communicating values, worldviews and beliefs.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
None
- Delivery Method: ? Online, Hybrid, On-campus
- Cost: $372.57
- Course Outline
MGMT-303 – Business Ethics
This course provides an overview of Canadian business and its interrelationships with society. Course material covers current issues and ethical challenges faced in the world of work, providing the student with practical tools, methods and resources that encourage ethical behavior in and out of the workplace. Concepts covered include stakeholder management, corporate social responsibility and managing ethics from a business and managerial perspective.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
SOCI-101 – Introduction to Sociology: The Individual and Society
This course introduces students to the basic concepts of sociology. In addition to theory and research methods, topics include culture, socialization, social structure and interaction, groups and organizations, gender, sexuality and intimate relationships, race and ethnicity, and globalization. Students will develop a sociological perspective to better understand human experience, diversity, and especially the vital link between self and society.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
None
- Delivery Method: ? On-campus, Hybrid, Online
- Cost: $372.57
- Course Outline
Year 2 – Semester 2 – Winter
COMC-253 – Intercultural Communication
This course examines the complex dynamics of intercultural communication and the inherent relationship between culture, language, and communication. Students will explore the theoretical foundations, practical applications, and real-world implications of effectively navigating diverse cultural contexts. Through a combination of lectures, case studies, and interactive workshops, students will develop a nuanced understanding of the cultural, linguistic, and nonverbal factors that shape successful cross-cultural interactions.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
GEOG-210 – Geography of British Columbia
This course presents a regional geographic analysis of British Columbia and investigates the physical, cultural, economic, and historical characteristics of the various provincial regions. This course also examines patterns of settlement and development, with particular emphasis on industries of importance to the Columbia Basin region, including forestry, mining, and tourism.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
MGMT-302 – Human Resource Management
This Human Resource Management course covers planning, recruitment, selection and placement; job analysis, job description and job evaluation; compensation and performance appraisal plans; employee benefit programs; training and education programs and employee rights, labour relations, personnel planning and evaluation.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Delivery Method: ? Online, On-campus
- Cost: $372.57
- Course Outline
MGMT-316 – Entrepreneurship and Small Business Management
This course involves the planning, operating, and decision-making processes of being an entrepreneur. Students will apply theoretical concepts, hone practical skills, and gain insights into the dynamics of real-world business using discussion-based scenarios, simulations, presentations, and writing business documents. A formal business plan is the culmination of this course and engages student teams in the operation of a simulated small business that further develops their research, analytical, written, presentation, and decision-making skills.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Complete all of the following
- Earned a minimum grade of C- (55%) in at least 1 of the following:
- Complete 1 of the following
- Complete all of the following
- Delivery Method: ? On-campus, Online, Hybrid
- Cost: $372.57
- Course Outline
MKTG-289 – Integrated Marketing Communications
The purpose of this course is to gain an overview of the marketing communications process as it applies to marketing in organizations. Using case studies, a simulation, and other aspects of the marketing mix, students gain experience with Integrated Marketing Communications (IMC) strategies to understand the interrelationships between business performance and marketing communications.
- Minimum Credits: 3
- Length: 45 hours
- Prerequisites:
- Earned a minimum grade of C- (55%) in each of the following:
- MKTG281 – Principles of Marketing (3)
- Earned a minimum grade of C- (55%) in each of the following:
- Delivery Method: ? On-campus, Online
- Cost: $372.57
- Course Outline
Admission Requirements
Academic Requirements:
- Secondary school graduation or equivalent.
- Minimum 65% in either English Studies 12, English First Peoples 12, ENGL 090, or equivalent.
- TOUR 231 requires CPR-C and Occupational First Aid Level 1 before work placement.
Recommended:
- Either Principles of Math 11, Foundations of Math 11, Applications of Math 12, MATH 080, Math 082 or equivalent.
- Basic computer skills.
Tuition and Fees for Domestic Students
For the 2024/25 academic year (2024/SU, 2024/FA, 2025/WI, 2025/SP)
Year 1
Application Fee: | $30.00 |
Tuition: | $4,018.08 |
Lab Fee: | $167.46 |
Student Association Fee: | $69.00 |
Bus Pass Fee: | $88.80 |
Health and Dental Fee: | $240.00 |
Year 2
Tuition: | $3,652.80 |
Student Association Fee: | $69.00 |
Bus Pass Fee: | $88.80 |
Health and Dental Fee: | $240.00 |
*Tuition and Fees for domestic students are estimates and are subject to change. Depending on course electives there may be additional lab fees. Tuition and Fees do not include textbook costs or supplies. Tuition fees include student technology fees, student activity fees, and alumni fees. For more information, visit: Tuition and Fees.
Tuition and Fees for International Students
For the 2024/25 academic year (2024/SU, 2024/FA, 2025/WI, 2025/SP)
Year 1
International Application Fee: | $100.00 |
One-time International Education Fee: | $100.00 |
Tuition: | $17,451.39 |
Lab Fee: | $167.46 |
Student Association Fee: | $69.00 |
Bus Pass Fee: | $88.80 |
Health and Dental Fee: | $240.00 |
Guard.me Insurance: | $270.00 |
Year 2
Tuition: | $15,864.90 |
Student Association Fee: | $69.00 |
Bus Pass Fee: | $88.80 |
Health and Dental Fee: | $240.00 |
*Tuition and Fees for international students are estimates and are subject to change. Depending on course electives there may be additional lab fees. Tuition and Fees do not include textbook and supplies. Tuition fees include student technology fees, student activity fees, and alumni fees. For more information, visit: Tuition and Fees.
Career Info and Pathways
Why choose tourism as a career?
- Tourism is a top Canadian industry – 20 million travellers annually choose Canada.
- Learn more about Tourism HR Resources for Employers and Job Seekers in the Kootenay Rockies from go2HR
- Learn more about our recent Certification as a Biosphere Destination
BC Tourism & Hospitality offers more than 400 Occupations! Check them out.
Graduating with the Tourism Management Diploma sets you up for roles that require supervisory and leadership skills in areas including:
- Front Office – hotels and resorts
- Catering and Banquets
- Housekeeping
- Visitor Services/Destination Management
- Tourism Sales & Marketing
- Special Events
- Small Business Entrepreneur
If Tourism is where you’d like to build your career then give yourself the best advantage; complete the Bachelor of Business Administration in Sustainable Business Practices program at College of the Rockies.
The Kootenay Region and our Partnerships
We know that not everyone knows how special this place is and how studying in this region sets you apart. Our Industry Advisory Committee are members of our community who connect with us to support ongoing improvement in curriculum, networking opportunities, and projects.
Take a moment here to familiarize yourself with where we are and who we work with:
- Cranbrook Tourism
- Prestige Rocky Mountain Resort
- St. Eugene Golf Resort & Casino
- Kootenay Rockies Tourism
- CMH Heli Skiing
- Cranbrook International Airport YXC
- Cranbrook History Centre
Tourism Management Diploma – Block Transfer Agreements
To Institution | Program | |
---|---|---|
College of the Rockies | Bachelor of Business Administration – Tourism Management Diploma | Transfer Planning Form |
ACADIA University | Bachelor of Community Development (BCD) Note: Students who have completed the diploma may apply for advanced standing directly into the third year of the BCD if they meet AU’s entrance criteria and have obtained a minimum AU’s GPA of 3.0 (B or 70%), COTR GPA of 5 (B- or 50%)with no course completed with a grade lower than a C (for general enrollment). | Transfer Agreement |
Capilano University | Bachelor of Tourism Management Note: Please refer to transfer agreement for program requirements. | Transfer Agreement |
Royal Roads University | Bachelor of Arts in Global Tourism Management (now called Bachelor of Hospitality and Tourism Management) Note: Individual assessment required. In addition, a student must successfully complete this program with a minimum ‘B-‘ (2.67/4.33) GPA. | Transfer Agreement |
Royal Roads University | Bachelor of Arts in International Hotel Management (now called Bachelor of Hospitality and Tourism Management) Note: Individual assessment required. In addition, a student must successfully complete this program with a minimum ‘B-‘ (2.67/4.33) GPA. | Transfer Agreement |
University of Northern British Columbia | Bachelor of Arts – Nature Based Tourism Management Note: Requires B- or 2.67 GPA for admission. For additional information about this transfer visit BC Transfer Guide website | |
Vancouver Island University | Bachelor of Tourism Management Note: Students are required to have a minimum C+ average and a minimum C grade in individual courses. | Transfer Agreement |
Meet Your Instructors
Program Details
Delivery Method:?
Blended, On-campus, Online, Off-site
Credential:
Diploma
Categories:
Business, Finance & Accounting, Tourism, Recreation & Hospitality
Interests:
Not Have a Desk Job, Start or Run Your Own Business, Teach Others, Work Outdoors, Work With My Hands
Contact Details
Cranbrook
2700 College Way,
Box 8500, Cranbrook, BC, V1C 5L7
Phone: 250-489-2751
Toll-free: 1-877-489-2687
Email: info@cotr.bc.ca