This course defines and examines the marketing process as it applies to marketing products and services in public, private and not-for-profit organizations. Students gain insight into the complex and interdependent variables involved in developing successful marketing strategies. Through case studies, online discussion, simulation, and in class activities, students will plan a marketing strategy for a specific target audience taking into consideration current trends in product mix, communications, and technology.
MKTG-281 - Principles of Marketing
Minimum Credits: 3
Length: 45 hours
Prerequisites: Either English Studies 12, English First Peoples 12, ENGL 090, or equivalent.
Delivery Method:
On-campus, Online
Cost: $365.28
Course Outline: https://outlines.cotr.bc.ca/pdf/courses/Course-outline-MKTG-281-Fall-2023.pdf