Principles of Marketing

This course defines and examines the marketing process as it applies to marketing products and services in public, private and not-for-profit organizations.  Students gain insight into the complex and interdependent variables involved in developing successful marketing strategies. Through case studies, online discussion, simulation, and in class activities, students will plan a marketing strategy for a specific target audience taking into consideration current trends in product mix, communications, and technology.

Requisites:

  • Completed at least 1 of the following:

Course Code: MKTG-281

Course Type: Business Management

Tuition Fees: $ 372.57

Delivery Methods: ℹ️

  • On-campus
  • Online

Credits: 3

Course Outline: Download PDF