A Marketing diploma can lead to a variety of exciting and rewarding career paths, from the highly creative industries of advertising, web or graphic design to the analytical side with research and planning. Marketing is a vital component of any business and is a great option for anyone interested in using both creativity and facts to solve problems.
As with all of our Business Management programs, the Marketing diploma infuses sustainable business practice knowledge throughout your courses. Sustainability is a priority for many in today’s global business environment.
Upon completion of the Marketing diploma, you are eligible to move directly into Year 3 of College of the Rockies’, or can take advantage of block transfer agreements the College has with many other Canadian colleges and universities. Transfer is available to most Canadian post-secondary institutions on a case-by-case basis.
Note: Upon successful completion of all Year 1 courses, you can graduate with a Business Management Certificate in Marketing.
|Year 1 Fall Semester||Credits|
|ACCT 261 Introductory Financial Accounting 1||3|
|MKTG 281 Principles of Marketing||3|
|ECON 101 Microeconomics||3|
|ENGL 100 English Composition||3|
|MATH 101 Finite Mathematics 1 or MATH 111 Business Mathematics or MATH 113 Calculus for Commerce||3|
|Year 1 Winter Semester||Credits|
|ACCT 262 Introductory Financial Accounting 2||3|
|COMC 102 Advanced Professional Communication||3|
|COMP 154 Computer Applications in Business||3|
|ECON 102 Macroeconomics||3|
|STAT 106 Statistics||3|
|Year 2 Fall Semester||Credits|
|MGMT 212 Business Law||3|
|ACCT 265 Managerial Accounting for Non-Accountants||3|
|MGMT 303 Business Ethics||3|
|MGMT 318 Research Methods||3|
|MKTG 283 Consumer Behaviour||3|
|Year 2 Winter Semester||Credits|
|MGMT 316 Entrepreneurship and Small Business Management||3|
|MKTG 385 Strategic Marketing Management||3|
|MGMT 216 Organizational Behaviour||3|
|MKTG 289 Integrated Marketing Communications||3|
|MGMT 411 Business Management Review||3|
This course introduces students to the basic accounting cycle including preparation of useful financial statements. Other topics include accounting for cash, receivables, inventory, and payroll.
To gain an overview of the marketing process as it applies to marketing products and/or services in public, private and not-for-profit organizations. At the end of the course, the students should understand the four P's of marketing: Price, Place, Promotion and Product, and the interrelationships between marketing and overall business practices. This 45-hour course provides an introduction to other more advanced courses in the College of the Rockies Business program.
This course deals with the economic principles that govern the individual segments of the economy. Topics include supply and demand, price elasticity, utility, cost of production, perfect and imperfect market structures, theory of production, the demand for factors, and the pricing of factors. Some current business situations are discussed.
English 100 focuses on composition for academic purposes and develops a student’s ability to write clearly and effectively. Students also learn the fundamentals of critical thinking, persuasive writing techniques (including rhetorical appeals and devices), scholarly research, and academic reading.
This course is intended for students who require an appreciation of higher mathematics, but don’t require calculus. Math 101 stresses a logical and critical thinking approach while investigating the following topics: an introduction to linear algebra, linear programming, the simplex method, set theory and counting, an introduction to probability and statistics, and Markov Processes.
This course emphasizes the mathematics required in general business processes. It begins with a brief review of arithmetic and algebra. These skills are then applied to business situations requiring the use of percentages, markup, simple interest and compound interest. The emphasis is on applied business mathematics and the use of a hand-held business calculator. This course is designed to prepare students for the mathematical and analytical applications required in subsequent business and economics courses.
This course presents the written and oral communication strategies required in any workplace environment. Students gain practical experience that centers on gathering, summarizing and critically assessing information to produce professional documents. Students will also gain a better understanding on how basic design elements enhance the readability of workplace documents and online communication. This course also focuses on helping students develop speaking skills appropriate to informal and formal presentations and interviews.
This course examines information systems theory and utilizes computer technology. Students will explore the application of technology in organizations. Students will investigate information systems, evaluate organizational needs, and develop effective solutions. Security, legal and ethical issues will be examined along with characteristics of professional administration. Microsoft Office applications, including Word, Excel, PowerPoint, Access and Outlook, will be utilized to create effective business artifacts and fulfill organizational needs.
This course presents the economic principles that govern the behaviour of the nation’s economy. Topics include production possibility, supply and demand, national income analysis, money and banking, fiscal and monetary policy, and international trade. Current Canadian economic problems are discussed.
This course introduces the fundamental ideas of statistics and can be applied to any discipline. Topics include: collection, description, and presentation of data; calculating central tendency and dispersion; probability and statistical inference; hypothesis testing (means, proportions, variances, one and two samples); correlation and regression; decision making and sampling, Goodness of Fit Tests, and Contingency Tables.
This course will be of interest to students who wish to pursue a career in business. ACCT 262 is required in both the Accounting and Aboriginal Financial Manager majors of the Business Management two-year diploma and is designed to meet a preparatory course requirement for the Chartered Professional Accountant (CPA) Professional Education Program.
In this course, the underlying principles and rules of common law are examined together with applicable statute law. Torts are studied, including; the making of contracts, their effect and completion; agency; legal forms of business; contracts of employment; sale of goods; negotiable instruments; methods of securing debt; and bankruptcy law.
This course is specifically designed for non-accounting majors. This course studies accounting and finance from a managerial perspective. Topics include profitability analysis, cost volume profit analysis, relevant costing, cost allocation, profit planning and cost management, responsibility accounting, capital investments, financial statement analysis, cash flow statements, sources and forms of financing and working capital management.
This course provides an overview of Canadian business and its interrelationships with society. Course material covers current issues and ethical challenges faced in the world of work, providing the student with practical tools, methods and resources that encourage ethical behaviour in and out of the workplace. Concepts covered include stakeholder management, corporate social responsibility and managing ethics from a business and managerial perspective.
This course introduces students to the basics of research methods needed in business and other fields. Students gain an understanding of the importance of business research to managers through providing accurate information for decision making. Students gain insight through analysis of several case studies and a group or individual business research project.
This course is a study of the many influences on the consumer's purchasing decisions. Topics covered include economic, demographic, cultural, social, and reference group influences. The emphasis is on understanding the customer, the concepts underlying target marketing and market segmentation.
This course introduces the students to the basics of entrepreneurship and small business management. Students gain an understanding of how to establish and manage a small business. An essential part of the course is the students’ development of research and analysis skills. The application of the knowledge is demonstrated by the student completing a business plan.
This course helps students gain an advanced view of strategic marketing, planning and management. This course is intended to expand the students’ understanding of how to identify alternatives and make sound marketing decisions.
In this course students can discover and apply concepts to both explain and influence how people and their organizations work. Specific topics include motivation, perception, personality, emotions, communication, team dynamics, decision making, conflict and negotiation, power and organizational politics, leadership, organizational change and development, organization, and culture.
The purpose of this course is to gain an overview of the marketing communications process as it applies to marketing in organizations. At the end of the course the student understands the interrelationships between business performance and marketing communications.
This is an intensive capstone course intended to pull together all the subjects covered in the Business Administration Diploma Program. This course is designed to involve the student in running a business in a team environment and to show how it all comes together by utilizing a computerized business simulation. Students design and present a business plan to a board of directors; make operating, financial, marketing and human resource decisions; and prepare business reports.
Students may commence certain courses in the program while they upgrade.
|Tuition Year 1:||$3309.0|
|Tuition Year 2:||$3309.0|
|Student Association Fee:||$138.0|
|Bus Pass Fee:||$177.6|
|Health and Dental Fee:||$459.0|
*These prices are for domestic students and may not be 100% accurate. However, these estimates will give you an adequate idea of tuition and fees for our programs. These prices do not include textbook costs. All prices are subject to change.
|Tuition Year 1||$11700.0|
|Tuition Year 2||$12650.0|
|Student Association Fee||$138.0|
|Bus Pass Fee||$177.6|
|Health and Dental Fee||$459.0|
*These prices are for international students and may not be 100% accurate. However, these estimates will give you an adequate idea of tuition and fees for our programs. These prices do not include textbook costs. All prices are subject to change.
On-campus, Online, Blended
Categories: Business, Finance & Leadership, University Studies
Interests: Start or Run Your Own Business
2700 College Way
Box 8500, Cranbrook, BC, V1C 5L7