Marketing

ACCT-261 – Introductory Financial Accounting 1

This course introduces students to the basic accounting cycle including preparation of useful financial statements. Students will analyze and record business transactions, create financial statements, and journal entries. Other topics include accounting for cash, receivables, inventory, and payroll.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: Either English Studies 12, English First Peoples 12, ENGL 090, or equivalent. Minimum 60% in either MATH 080, MATH 082, Workplace Mathematics 11, Foundations of Mathematics 11, Pre-Calculus 11, Apprenticeship Mathematics 12, Foundations of Mathematics 12, Computer Science 11, Computer Science 12, Pre-Calculus 12, Statistics 12, Geometry 12, or equivalent.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

MKTG-281 – Principles of Marketing

This course defines and examines the marketing process as it applies to marketing products and services in public, private and not-for-profit organizations. Students gain insight into the complex and interdependent variables involved in developing successful marketing strategies. Through case studies, online discussion, simulation, and in class activities, students will plan a marketing strategy for a specific target audience taking into consideration current trends in product mix, communications, and technology.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: Either English Studies 12, English First Peoples 12, ENGL 090, or equivalent.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

ECON-101 – Microeconomics

This course deals with the economic principles that govern the individual segments of the economy. Topics include supply and demand, price elasticity, utility, cost of production, perfect and imperfect market structures, theory of production, the demand for factors, and the pricing of factors. Some current business situations are discussed.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: Minimum of 60% in either MATH 080, Foundations 11, Pre-Calculus 11, Essentials 11, Applications 11, Principles 11, Computer Science 11, Computer Science 12, Foundations of Math 12, Pre-Calculus 12, Statistics 12, Geometry 12, or equivalent.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

ENGL-100 – English Composition

English 100 focuses on composition strategies for writing across academic disciplines. Over the course of the term, students will develop an awareness of how rhetorical situations affect composition and refine their understanding of the fundamentals of essay writing (and clear communication more broadly), including paragraphing, thesis statements, essay structure, and citation methods. Students will also learn the fundamentals of critical thinking and analysis, persuasive writing techniques (including rhetorical appeals and modes), scholarly research, and academic reading.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: Minimum 65% in either English 12, English Studies 12, English First Peoples 12, ENGL 090, or equivalent.
• Delivery Method: ? Blended, On-campus, Online
• Cost: $358.14
• Course Outline

COMC-101 – Technical and Professional Writing

In this introductory course, students develop practical writing skills for the workplace. Activities centre on effective writing styles and offer detailed guidelines on planning, organizing, composing and revising documents for a range of communication tasks. This course reviews some grammar essentials and leads students to be resourceful and successful communicators in traditional and virtual correspondence.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: Minimum 65% in either English Studies 12, English First Peoples 12, ENGL 090, or equivalent.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

MATH-101 – Finite Mathematics 1

This course is intended for students who require an appreciation of higher mathematics, but don’t require calculus. MATH 101 stresses a logical and critical thinking approach while investigating the following topics: an introduction to matrices and to linear algebra; linear programming and the Simplex method; set theory, counting techniques and probability; and introduction to statistics; and Markov Processes.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: Either a minimum grade of 65% in one of Foundations 11, Pre-Calculus 11, Applications 12, Principles 11, or MATH 080; or Foundations of Math 11 and 70% or higher in Foundations of Math 12; or Pre-Calculus 12; or Calculus 12; or minimum grade of 65% in both Statistics 12 and Computer Science 12.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

MATH-111 – Business Mathematics

This course emphasizes the mathematics required in general business processes. It begins with a brief review of arithmetic and algebra. These skills are then applied to business situations requiring the use of percentages, markup, simple interest and compound interest. The emphasis is on applied business mathematics and the use of a hand-held business calculator. This course is designed to prepare students for the mathematical and analytical applications required in subsequent business and economics courses.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: Minimum of 60% in either MATH 080, Pre-Calculus 11, Foundations of Math 11, Applications of Math 11, Principles of Math 11, Computer Science 11, Computer Science 12, Foundations of Math 12, Pre-Calculus 12, Geometry 12, Statistics 12, Calculus 12, MATH 100, or equivalent.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

MATH-103 – Differential Calculus

This course is intended for students who are pursuing a Bachelor of Science degree. Topics include: functions, limits, continuity, derivatives, their interpretation, differentiation rules, techniques of differentiation, implicit differentiation, inverse functions, exponential functions, logarithms, applications of differentiation such as linear approximations, Newton’s method, related rates, analysis of graphs, and optimization, and the Mean Value Theorem. Calculus is a necessary step in any career in the sciences including Biology, Chemistry, Commerce, Computer Science, Engineering, Geology, Mathematics, Medicine, and Physics. It is also useful in any field which uses Statistics to analyze data.

• Minimum Credits: 3
• Length: 60 hours
• Prerequisites: Either a minimum of 65% in Math 090, Math 100, or Principles 12; or Pre-Calculus 11 AND Pre-Calculus 12 with a minimum of 65%; or Pre-Calculus 12 and a minimum of 75% in Calculus 12.
• Delivery Method: ? Blended
• Cost: $358.14
• Lab Fees: $82.11
• Total: $440.25
• Course Outline

COMC-102 – Advanced Professional Communication

This course presents the written and oral communication strategies required in any workplace environment. Students gain practical experience that centers on gathering, summarizing and critically assessing information to produce professional documents. Students will also gain a better understanding on how basic design elements enhance the readability of workplace documents and online communication. This course also focuses on helping students develop speaking skills appropriate to informal and formal presentations and interviews.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: ENGL 100, COMC 101 or COMC 150
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

COMP-154 – Computer Applications in Business

This course examines information systems theory and utilizes computer technology. Students will explore the application of technology in organizations. Students will investigate information systems, evaluate organizational needs, and develop effective solutions. Security, legal and ethical issues will be examined along with characteristics of professional administration. Microsoft Office applications, including Word, Excel, PowerPoint, Access and Outlook, will be utilized to create effective business artifacts and fulfill organizational needs.

• Minimum Credits: 3
• Length: 75 hours
• Prerequisites: Familiarity with Microsoft Office and basic computing skills, or COMP 153 are recommended.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Lab Fees: $82.11
• Total: $440.25
• Course Outline

ECON-102 – Macroeconomics

This course presents the economic principles that govern the behaviour of the nation’s economy. Topics include production possibility, supply and demand, national income analysis, money and banking, fiscal and monetary policy, and international trade. Current Canadian economic problems are discussed.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: Minimum of 60% in either MATH 080, Foundations 11, Pre-Calculus 11, Essentials 11, Applications 11, Principles 11, Computer Science 11, Computer Science 12, Foundations of Math 12, Pre-Calculus 12, Geometry 12, Statistics 12, Geometry 12, or equivalent.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

STAT-106 – Statistics

This course introduces the fundamental ideas of statistics and can be applied to any discipline. Topics include: collection, description, and presentation of data; calculating central tendency and dispersion; probability and statistical inference; hypothesis testing (means, proportions, variances, one and two samples); correlation and regression; decision making and sampling, Goodness of Fit Tests, and Contingency Tables.

• Minimum Credits: 3
• Length: 60 hours
• Prerequisites: A minimum of 60% in either Principles of Math 11, Foundations of Math 11, Applications of Math 11, Pre-Calculus Math 11, Statistics 12, Pre-Calculus 12, Calculus 12, MATH 080, or MATH 101; or a minimum grade of 65% in either Foundations of Math 12, Geometry 12, or Computer Science 12; or any grade in Foundations of Math 11 and 70% or higher in Foundations of Math 12; or a minimum grade of 60% in MATH 111.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Lab Fees: $82.11
• Total: $440.25
• Course Outline

ACCT-262 – Introductory Financial Accounting 2

This course is a continuation of ACCT 261. This course includes capital assets, liabilities, partnerships, corporations, cash flow, and financial statement analysis.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: A minimum grade of C- (55%) in ACCT 261.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

MGMT-212 – Business Law

In this course, the underlying principles and rules of common law are examined together with applicable statute law. Torts are studied, including the making of contracts,  their effect and completion; agency; legal forms of business; contracts of employment; sale of goods; negotiable instruments; methods of securing debt; and bankruptcy law.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: Either English 12, English Studies 12, English First Peoples 12, ENGL 090, or equivalent.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

ACCT-265 – Managerial Accounting for Non-Accountants

This course is specifically designed for non-accounting majors. This course studies accounting and finance from a managerial perspective. Topics include profitability analysis, cost volume profit analysis, relevant costing, cost allocation, profit planning and cost management, responsibility accounting, capital investments, financial statement analysis, cash flow statements, sources and forms of financing and working capital management.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: A minimum grade of C- (55%) in ACCT 261 or ACCT 263
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

MGMT-303 – Business Ethics

This course provides an overview of Canadian business and its interrelationships with society. Course material covers current issues and ethical challenges faced in the world of work, providing the student with practical tools, methods and resources that encourage ethical behavior in and out of the workplace. Concepts covered include stakeholder management, corporate social responsibility and managing ethics from a business and managerial perspective.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: A minimum grade of C- (55%) in either ENGL 100 or in COMC 101.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

MGMT-318 – Research Methods

This course introduces students to the basics of research methods needed in business and other fields. Students gain an understanding of the importance of business research to managers through providing accurate information for decision making. Students gain insight through analysis of several case studies and a group or individual business research project.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: A minimum grade of C- (55%) in ENGL 100 or in COMC 101, and a minimum grade of C- (55%) in both COMP 154 and MKTG 281 MKTG 281 can be taken previously or concurrently. Corequisites: STAT 106
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

MKTG-283 – Consumer Behaviour

This course is a study of the many influences on the consumer’s purchasing decisions. Topics covered include economic, demographic, cultural, social, and reference group influences. The emphasis is on understanding the customer, the concepts underlying target marketing and market segmentation.Students study case studies and advertisements and evaluate how businesses attempt to influence the behaviour of individuals. Students will apply these concepts to contemporary marketing situations through a series of simulation assignments.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: A minimum of C- (55%) in MKTG 281
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

MGMT-316 – Entrepreneurship and Small Business Management

This course introduces the students to the basics of entrepreneurship and small business management. Students gain an understanding of how to establish and manage a small business. An essential part of the course is the students’ development of research and analysis skills. The application of the knowledge is demonstrated by the student completing a business plan.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: A minimum grade of C- (55%) in ACCT 261 or ACCT 263; A minimum grade of C- (55%) in MKTG 281; and A minimum grade of C- (55%) in ENGL 100 or COMC 101 or COMC 110. Corequisites: ACCT 261 or ACCT 263 and MKTG 281 may be taken as a corequisite.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

MKTG-385 – Strategic Marketing Management

This course helps students gain an advanced view of strategic marketing, planning and management. This course is intended to expand the students’ understanding of how to identify alternatives and make sound marketing decisions.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: A minimum grade of C- (55%) in either ENGL 100 or in COMC 101; and a minimum grade of C- (55%) in MKTG 281.
• Delivery Method: ? Online
• Cost: $358.14
• Course Outline

MGMT-216 – Organizational Behaviour

In this course students can discover and apply concepts to both explain and influence how people and their organizations work. Specific topics include motivation, perception, personality, emotions, communication, team dynamics, decision making, conflict and negotiation, power and organizational politics, leadership, organizational change and development, organization, and culture.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: Either English 12, English Studies 12, English First Peoples 12, ENGL 090, or equivalent.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

MKTG-289 – Integrated Marketing Communications

Building on the concepts learned in Principles of Marketing, students will delve into the major activities that make up Integrated Marketing Communications (IMC). IMC focuses on theories, concepts, application, and tactics that build brand equity using advertising, publicity, personal selling, consumer promotion, digital, and relationship marketing. Through case studies, discussion, and assignments, students will create a marketing communications campaign that delivers a message to a specific target audience.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: A minimum of C- (55%) in MKTG 281
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline

MGMT-411 – Business Management Review

This is an intensive capstone course intended to pull together all the subjects covered in the Business Administration Diploma Program. This course is designed to involve the student in running a business in a team environment and to show how it all comes together by utilizing a computerized business simulation. Students design and present a business plan to a board of directors; make operating, financial, marketing and human resource decisions; and prepare business reports.

• Minimum Credits: 3
• Length: 45 hours
• Prerequisites: Completion of at least three semesters (15 courses) towards diploma; this course is taken in final semester before graduating with a diploma.
• Delivery Method: ? On-campus, Online
• Cost: $358.14
• Course Outline